Present. Receive feedback. Adjust. Repeat.
Every session follows the same cycle: you present your product or service to the group, the group responds honestly, and you take that feedback into a real conversation before the next session. This loop — present, receive, adjust, try again — is how actual skill develops.
There are no grades, no competition, and no judgment. The only metric that matters is whether your next conversation goes better than the last one.
Four principles behind the method
Safe failure
Failing in front of peers who are in the same situation is fundamentally different from failing in front of a real client. The workshop provides a space where mistakes are expected and useful.
Peer feedback
Your fellow participants are your potential clients. Their reactions — confusion, interest, hesitation — are real data about how your presentation lands in the real world.
Your own product
Working with your actual product or service means every lesson is immediately applicable. There's no translation needed between what you practice and what you go out and do.
Between-session practice
The real learning happens between sessions, when you take what the group showed you and test it in actual conversations. Each Saturday begins with a debrief of what happened during the week.
No scripts, no manipulation, no pressure tactics
The workshop deliberately avoids the content that makes most people uncomfortable about sales training: closing techniques that feel manipulative, urgency tactics that feel dishonest, and scripts that make you sound like everyone else.
Instead, the focus is on clarity — being able to explain what you do, who it's for, and what it costs, in a way that lets the other person make an informed decision. That's it. That's the whole job.
"The goal is not to convince people who don't want what you have. It's to find the people who do want it and make it easy for them to say yes."