This workshop was built around a specific type of person. Read on to see if it sounds like you.
The workshop is for people who have invested real time, skill, and care into building a product or service — and who now face the uncomfortable reality that having something good is not enough. You also need to tell people about it and ask for money.
That gap between "I made something valuable" and "I have paying clients" is exactly what this workshop addresses.
You know your price but saying it out loud feels awkward. You either lower it on the spot or talk around it until the conversation dies.
Someone said they were interested. A week passed. You didn't reach out because you didn't want to seem pushy, and now the opportunity has gone cold.
You take rejection personally, even when it's clearly just a matter of timing or budget. It makes you hesitant to put yourself out there again.
When someone asks what you do, you either over-explain or undersell. You haven't found the version that's clear, honest, and interesting.
You associate selling with manipulation or pressure. The idea of "selling yourself" makes you uncomfortable because it doesn't match your values.
Your education was in your craft, not in business. You know how to do the work. Nobody ever showed you how to find the people who need it.
By the end of the three Saturdays, you will have practiced presenting your product multiple times in front of real people, received specific feedback on what works and what doesn't, and had at least one real sales conversation outside the workshop.
This workshop is not for everyone, and that's intentional.
Not for people who already sell comfortably. If you already have a working sales process and clients coming in regularly, this workshop won't add much. It's designed for people at the beginning, not for optimization.
Not for people who want a quick fix. Three Saturdays of practice will build a foundation, but selling is a skill that develops over time. The workshop starts the process — it doesn't complete it.
Not for people who don't have a product or service yet. The workshop works with what you already have. If you're still in the idea phase, come back when you have something concrete to practice with.
Gral. Lavalle 1828
San Fernando, Buenos Aires