Presenting: How to describe what you do
The first session focuses entirely on the presentation — the moment when you explain what you do, who it's for, and what it costs. Most entrepreneurs either over-explain (too much detail, too fast) or under-explain (too vague, too humble).
In this session, each participant presents their product or service to the group for the first time. The group responds as potential clients: what was clear, what was confusing, what made them want to know more.
- First presentation to the group
- Structured feedback from peers
- Identifying the clearest version of your offer
- Practice task: one real conversation before Saturday 2
Objections and follow-up: The part most people avoid
The second session begins with a debrief of what happened in the real conversations participants had during the week. What worked? What didn't? What came up that they weren't prepared for?
Then the session focuses on the two things most entrepreneurs avoid: responding to objections without getting defensive, and following up with interested people without feeling like they're being a nuisance.
- Debrief of real conversations from the week
- Practicing responses to common objections
- A follow-up approach that doesn't feel pushy
- Practice task: follow up with someone who showed interest
Closing: Asking for the sale without feeling like you're begging
The final session addresses the moment most people find most uncomfortable: asking for the sale. The session begins with a debrief of the follow-up conversations from the week, then moves into the specific challenge of closing.
Closing, in this context, doesn't mean pressure tactics. It means being clear about what you're offering, what it costs, and asking directly whether the other person wants to move forward. That's it.
- Debrief of follow-up conversations
- Practicing the closing conversation
- Full run-through: present, handle objections, close
- Leaving with a clear, practiced process
What each Saturday looks like
| Session | Morning | Afternoon | Between Sessions |
|---|---|---|---|
| Saturday 1 Presenting |
Introduction and first presentations | Structured peer feedback and refinement | One real conversation using your revised presentation |
| Saturday 2 Objections |
Debrief of real conversations | Objection practice and follow-up approaches | Follow up with one interested prospect |
| Saturday 3 Closing |
Debrief of follow-up conversations | Full run-through and closing practice | — |